Inspired by the iconic imagery of the 60’s and 70’s stylish jet-set crowd in exotic locations around the world, Poolside Gossip is an optimistic swimwear brand created by award-winning womenswear designer Pamela Blundell and executive producer Katie Keith.

Previously of womenswear, Pamela was drawn to swimwear not only to bring her design and tailoring skills to an area where cut is often overlooked but also to allow her to create pieces that would have longevity past one season.

Created to capture the optimism, the glamour, the luxury and fun of the poolside playground, quality is key and designs are innovative, creative, well-cut and suit a number of different body types and with the majority of the range being made with Econyl, a regenerated nylon, Poolside Gossip's ambition is to be a grassroot, environmentally sustainable business.

The collection comes in a variety of colourways and evolves organically. All styles are lined and many are reversible, enabling a choice of two suits in one.

Currently a direct-to-consumer brand with a unique made-to-order model means customers can select from a curated collection, mix and match bikini separates and create your own colour combinations.